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Our Story
Founded in 2000 by Josephine Reid, AMELIA has a reputation for being the strictest organic skin care online store. That’s because we just won’t go near toxins! We’re obsessed about the products we stock. We research every ingredient, we probe each formulator and decline most brands. Our extensive ingredient ban list includes some found in products labelled as ‘natural’ and ‘organic’.
Ethical, vegan and cruelty free products are our speciality. All of our products are ethically sourced and cruelty free and we have also categorized every product on our shelves so you can shop vegan only with our easy to use drop-down filters. Our vegan makeup primers are ideal for perfect base.
Our Partners
Ethical, vegan and cruelty free products are our speciality. All of our products are ethically sourced and cruelty free and we have also categorized every product on our shelves so you can shop vegan only with our easy to use drop-down filters. Our vegan makeup primers are ideal for perfect base.
HOW IT'S MADE
Learn how AMELIA’s natural skin care products was made.
OUR CUSTOMERS
“I’m 47, I've used a lot of eye products but this is my favorite ever eye cream. I've barely any lines around my eyes now and I also use it on my frown lines between my brows, they're gone! I had an aha moment and decided to try it on my one deepish forehead line about a month ago and it's barely noticeable. Just get this stuff, you won't be disappointed!!”
Marlene W. Gordon
Rated 5/5 stars on Coffee Bean Eye Cream
“I’m 47, I've used a lot of eye products but this is my favorite ever eye cream. I've barely any lines around my eyes now and I also use it on my frown lines between my brows, they're gone! I had an aha moment and decided to try it on my one deepish forehead line about a month ago and it's barely noticeable. Just get this stuff, you won't be disappointed!!”
Marlene W. Gordon
Rated 5/5 stars on Coffee Bean Eye Cream