ABOUT US

Founded in 2000 by Josephine Reid, AMELIA has a reputation for being the strictest organic skin care online store. That’s because we just won’t go near toxins! We’re obsessed about the products we stock. We research every ingredient, probe each formulator and decline most brands. Our extensive ingredient ban list includes some found in so-called ‘natural’ and ‘organic’ products.

Ethical, vegan and cruelty free products are our speciality. All of our products are ethically sourced and cruelty free and we have also categorized every product on our shelves so you can shop vegan only with our easy to use drop-down filters. Our vegan makeup primers are ideal for perfect base.

CEO of AMELIA